Name, Image and Likeness (NIL) is a term that describes the means through which college athletes are allowed to receive financial compensation. NIL refers to the use of an athlete’s name, image, and likeness through marketing and promotional endeavors including but not limited to signings, product endorsements, social media posts, and more.
Coger Law Firm offers the following:
After you file a trademark application the United States Patent and Trademark Office (“USPTO”) may issue something called an office action. When an office action is issued on your trademark filing, this can be as serious as a refusal of your trademark application, or, simply a request to amend something in the application.
The "Just A Trademark" package includes non-substantive office actions. These office actions may require an amendment to your trademark application but is not a refusal of your trademark filing. These can usually be answered via a phone to the UPTSO office or via letter. Substantive office actions are not included but may be handled for an additional fee.
The "Ultimate Trademark Package" includes both non-substantive and substantive office actions. A substantive office action is generally considered a refusal of your trademark due to the similarity to a pre-existing application or trademark. We will respond to substantive office actions which requires substantial legal research and a robust written response if you chose to fight the office action. The "Ultimate Trademark Package" also includes consultation about branding, ongoing support, and we will pursue cease and desist claims against people who illegally use your registered trademark.